Information Technology Adds Value to the Business: Examples
Many consider mobility as one of the essentials for business. All its aspects can be processed using only a tablet or smartphone. There are many possibilities: from content marketing to customer relationships, from sales to internal actions such as billing and delivery. However, mobile solutions are helpful not only for various types of businesses but also for consumers since modern young people do almost everything using smartphones. They buy and sell all kinds of products, share the news with friends, and find new places to go.
Cloud computing has enabled enterprises to transfer all types of data via the Internet. This makes it possible to process variable data related to the inner structure of an organization and its customers. It also helps companies to quickly expand and use mobility without worrying about crashes, downtime, and data loss. This allows enterprises to access those resources that would be too expensive for them several years ago.
As increasingly more data comes in, it is now more convenient to analyze and gain a deeper understanding of customers’ needs. A range of analytical services allows companies to share their messages with specific groups that need this information. They help organizations understand where users come from, which browser they use, how long they stay on the website, and why they close the page. There are even more advanced analytic services that allow enterprises to get more conversion, thanks to the segmentation. These processes have a beneficial effect on the profit of most companies that use them.
Two main tools have been combined to make the so-called “customer market” possible. These tools are the hardware and software needed to create new IT solutions. Many people have deep knowledge of technology, so it is continuously improving. Previously, a large company needed about a year to create an internal inventory system; now, several college graduates need several weeks to do the same. Also, these solutions are cheap and simple, so businesses do not need to invest too much money in them.
People born in the 2000s have grown up, and now they are the driving force of the modern economy. Soon, most companies around the world will be composed of these people by more than half. This will quickly lead them to peak prosperity when they have much money and little financial commitment, which will give them a sizeable disposable income. They were born when the Internet already existed; they are connected, technically savvy, and ready to buy the products they need. Companies must understand these customers better if they want to thrive, and IT capabilities help them in this regard.
A few years ago, a quality support service would be enough for almost all enterprises. Today, they must make additional efforts if they want to receive positive reviews, ratings from various websites, and useful recommendations. Researchers assume that “social media technologies have made it more important than ever to understand how audiences make sense of media messages.” Therefore, business owners have to pay attention to their online image and constantly work on improving it.