OctoStudy Business
Print Сite this

Laws of Leadership and Focus in Marketing

The law of leadership in marketing claims that being first is easier and more advantageous than being better than an already existing competitor. In other words, by being first in a new product category, one can only focus on staying in the same position instead of convincing consumers that a new alternative is better (Ries & Trout, 1994). The main reason is that in order to be better, the difference needs to be noticeable, which is difficult to achieve. A real-world example that supports the law can be observed among American universities, where the first college founded in the United States still remains a leading educational institution in both the public’s perception and rankings (Ong, 2017). It is primarily due to the fact that preserving a leading position is significantly easier than fighting for it with an already established leader.

The law of focus in marketing claims that marketing efforts should be precisely focused on a single factor association in the customers’ perception (Ries & Trout, 1994). One cannot own several images or words in the consumers’ minds, which is why establishing a single one should be the prime focus of marketing. A real-world example is the simple word “computer,” which leads to a strong association with either one company or several (Ong, 2017).

However, the core idea is that these companies put in a significant amount of marketing work to be associated with this single word. Therefore, there needs to be a precision-based focus in the marketing plan in order for it to be resultative. In addition, such a focus should be put on a simple word rather than a complex one since it will be easier to build such an association in the consumers’ mind.

References

Ong, S. Q. (2017). The 22 immutable laws of marketing: Violate them at your own risk! — Book notes. Si Quan Ong. Web.

Ries, A., & Trout, J. (1994). The 22 immutable laws of marketing: Violate them at your own risk! HarperBusiness.

Cite this paper
Select style

Reference

OctoStudy. (2023, January 5). Laws of Leadership and Focus in Marketing. Retrieved from https://octostudy.com/laws-of-leadership-and-focus-in-marketing/

Reference

OctoStudy. (2023, January 5). Laws of Leadership and Focus in Marketing. https://octostudy.com/laws-of-leadership-and-focus-in-marketing/

Work Cited

"Laws of Leadership and Focus in Marketing." OctoStudy, 5 Jan. 2023, octostudy.com/laws-of-leadership-and-focus-in-marketing/.

1. OctoStudy. "Laws of Leadership and Focus in Marketing." January 5, 2023. https://octostudy.com/laws-of-leadership-and-focus-in-marketing/.


Bibliography


OctoStudy. "Laws of Leadership and Focus in Marketing." January 5, 2023. https://octostudy.com/laws-of-leadership-and-focus-in-marketing/.

References

OctoStudy. 2023. "Laws of Leadership and Focus in Marketing." January 5, 2023. https://octostudy.com/laws-of-leadership-and-focus-in-marketing/.

References

OctoStudy. (2023) 'Laws of Leadership and Focus in Marketing'. 5 January.

This paper was written and submitted to our database by a student to assist your with your own studies. You are free to use it to write your own assignment, however you must reference it properly.

If you are the original creator of this paper and no longer wish to have it published on OctoStudy, request the removal.