The End of the Obesity Epidemic

The target audience

Obesity refers to excess adipose tissue or body fat beyond a threshold considered normal or a reference value. It is the unhealthy excess body fat that increases the risk of medical illness and premature mortality (James and Linton, 2009, p.3-5). The main people who will be part of the focus group are parents. This is because parents play a critical role in their family life ranging from diet, use of drugs and work among others. They not only influence the above in their own life but also in their children and the entire community (Kiess et al, 2004, p. 1-19).

Location of meeting and places of flyer distribution

The focus group meetings will be in health centers within the municipality. These venues will be ideal as many parents and people coming for medical services can easily access them. The venues have sufficient facilities for diagnosing obesity. The parents can hence be taught and enlightened on the issues of obesity after diagnosis. Distribution of the flyers will be in churches, groceries and hospitals. This is because such places have several visitors making it easy for the message to reach a large population.

Information required from the audiences and what they will benefit by attending.

The focus group will be vital in helping discuss the causes of obesity, how to detect whether one is obese and ways of mitigating this problem that causes many medical problems. They will come up with solutions that can be easily applied at house hold level people to be proactive in dealing with obesity (Gard, 2011, p. 82-107). Those who will attend the focus group discussion will benefit from services such as; diagnosis for obesity, free one month gym membership to leading gym clubs in the municipality, free dietary manual on eating healthy and means of transport back home (Tertzakian, 2009, p. 77-94).

References

Gard. M. (2011).The end of the obesity epidemic.Canada: Rout ledge

James, L. C. & Linton, J.C. (2009). Handbook of obesity intervention for the lifespan. New York: Springer science.

Kiess. W., Marcus. C. & Wabitsch. M. (2004). Obesity in childhood and adolescence. Switzerland: Reinhardt Druck, Basel.

Tertzakian.J. (2009).The end of energy obesity. New Jersey: John Wiley and sons.